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Copywriting from Drab to Fab

Your Voice Speaks to Your People

Much like a perfectly curated photo filter, the voice you choose for your content cranks up the contrast on your narrative, making it pop amidst the maddening crowd of mediocrity. Think of me as a master mixologists of language – shaking, stirring, and serving up your brand’s story in a cocktail of compelling prose. In essence – copywriting that’s less drab and more fab.

At my heart, I’m a storyteller.

Particularly in the realm of Vivid Voices Writing, every twist and turn of my journey converges – from crafting multi-layered narratives as a fiction author to manifesting compelling brand stories as a small business owner. This unique alchemy of experiences equips me with a rare insight into the art of powerful storytelling.

Each chapter of my past has taught me that a brand is more than its product or service – it’s a narrative, a character in its own right with a voice that can echo in the hearts and minds of its audience. And as with any compelling character, it’s this unique voice that binds readers, or in this case, consumers, gripping them and transforming them into loyal followers.

Additionally, I believe every brand has a story worth telling, an idiosyncratic voice waiting to be unearthed and amplified. Through Vivid Voices Writing, I use the storytelling techniques honed from my fiction writing, combined with the practical business know-how from my entrepreneurial ventures, to do just that. Together, we’ll not just find your brand’s voice – we’ll make it sing, resonate, and foster a devoted fan base that truly connects with your brand’s story.

 

Perpetually Seduce Clients with Shareable Messages Crafted to  Engage and Convert

Let’s be honest – first impressions do matter, but here at Vivid Voices, we know that the real magic lies in keeping the spark alive. So, what’s our aim? Not only to seduce your audience with the initial connection but to provide copywriting that creates a lasting narrative. In fact we aim to craft copy that keeps them enthralled and eager for more, time and time again. Brands at their core invoke feelings. Well crafted copywriting is the vessel to inspire them.

Whether you’re after a captivating website revamp, a stirring email sequence, or a direct mail piece that dazzles, Vivid Voices is equipped with the linguistic tools and creative flair to keep your business story burning bright, converting leads into loyal customers who can’t resist coming back for the next chapter.

Feel free to explore some of my work. Discover how Vivid Voices can keep the embers of your business narrative glowing.

 

P.A.V.E. the Way: Our Method for Creating Your Vivid Voice

Vivid Voices Writing doesn’t just whip up words. We follow a proven four-step copywriting method known as P.A.V.E the Way to ensure your brand’s voice echoes loud, clear, and authentically. Here’s how we P.A.V.E your path to success:

Purpose

First, we begin by delving into the heart of your brand to unearth your core Purpose. What drives you? What change are you seeking to make in your industry or in the world? We distill this essence to ensure your narrative reflects your true north

Audience

Next, we focus on your Audience. Who are they, and what do they care about? We take time to understand their needs, motivations, and language. This allows us to create a narrative that truly resonates and builds a deep, meaningful connection.

Voice

Armed with a clear understanding of your purpose and audience, we sculpt your brand’s unique voice. This isn’t just about tone and style—it’s about creating a distinctive verbal identity that’s consistently engaging and unmistakably yours, full of character, linked to your compelling story – copywriting that invokes feelings.

Execution

Finally, we bring it all together with flawless Execution. Whether it’s website copy, email sequences, or direct mail pieces, we ensure your story is told in a way that’s compelling, coherent, and designed to achieve your objectives.

Hear Customers Crow About How We Make THEIR Customers Do The Same

New Life

MJ helped us realize we were leaving out the best parts of our story that our customers and fans would relate to. Our story now shines through every customer interaction. – Bonnie Kiltson – Articept Designs

Great Collaboration!

Our poject had an increadibly fast deadline and MJ nailed it, delivery early with the highest quality. She’s smart, professional and adaptable. – Jill Jacobs – Creative Director – Juniper Foods